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Last Updated: 2/29/2012 2:11:40 AM

Starting up with MyBizMailer email marketing

 In this session we will show you how to get started with MyBizMailer. Here is what to expect:

Creating a List

Add and Import Subscribers

Create Campaigns

View Campaign Reports

Before we go on, I like to emphasize what email marketing does for you.

Email marketing is the most effective way to reach a large number of audiences from the comfort of your home in a short amount of time. Email marketing will also give you the advantage to promote products and services, generate traffic, and of course improve customer service. Recent studies show that 80 percent of internet users use email marketing to deliver their emails regularly.

With that being said, many marketers believe that email marketing is an essential tool for communicating with current or potential customers. I think is clear that email marketing is the most widely used platform for online marketing today. And that is because it effective!

1. Creating a List

Creating a list is one of the first steps you need to take when using email marketing. Before implementing an email marketing campaign, you must have a list to where your emails will be sent. When you create a new account with MyBizMailer, a default email list is automatically created for you. This list can be used for any testing you like to do of your newsletters before sending to real subscribers.

However, you have the option to create your own List from scratch by following these simple steps.

2. Add and Import Subscribers

You now have created your list, the next step is to add these subscribers into your list. This step is also easy to implement.

Follow these steps on how to import subscribers.

3. Create Campaigns

Now that you have got your list and imported your subscribers, let’s create a campaign.  

As we have mentioned before with MyBizMailer, you can tailor your email marketing campaign to fit your needs. We’ll explain how to create a new campaign on your own or how to choose from one of our professional templates.

4. View Campaign Reports

You have created a list, imported subscribers, and created a campaign. Now it is time for you to measure your performance. Successful email marketing requires careful analysis of each campaign. Through regular measurement, email marketers can identify strengths and weaknesses and make appropriate adjustments in the next campaign. You can do this by signing in to your MyBizMailer account and under report you will keep track of how many subscribers have actually clicked on your add, how many emails were delivered, where are customers coming from, etc.

We hope you enjoyed this session!

For questions or concerns don’t hesitate to contact us at anytime customercare@mybizmailer.com.